Handbook of Research on Narrative Advertising (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£190.57

IGI Global Handbook of Research on Narrative Advertising (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Handbook of Research on Narrative Advertising (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 190.57 GBP
Availability: InStock

Economics

This is the usual price. Wait for it to drop, or tell us your number.

£191 today · usual range £0–£0 · best ever £14

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 585 days • 585 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 585 days • 3 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £223-276 (391 days, 66.8%)

Price range: £14 - £276

Price levels: 3 price ranges over 585 days

Description

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522597905
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 June 2019
Listed Since: 20 April 2019

Barcode

No barcode data available

IGI Global Handbook of Research on Narrative Advertising (Advances in Marketing, Customer Relationship Management, and E-services)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Research on Narrative Interactions

Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)

Handbook of Research on Transmedia Storytelling and Narrative Strategies (Advances in Media, Entertainment, and the Arts)

Narrative Psychology: The Storied Nature of Human Conduct

Narratives in Educational Research: Methodological Perspectives

Routledge Encyclopedia of Narrative Theory

The Cambridge Introduction to Narrative (Cambridge Introductions to Literature)

Narratology in the Age of Cross-Disciplinary Narrative Research: 20 (Narratologia, 20)

Basic Elements of Narrative

Internal and External Narrative Generation Based on Post-Narratology: Emerging Research and Opportunities

Internal and External Narrative Generation Based on Post-Narratology: Emerging Research and Opportunities

The Dynamics of Narrative Form: Studies in Anglo-American Narratology: 4

Narrative Research in Nursing

Film Narratology

Routledge Encyclopedia of Narrative Theory

Applied Narrative Psychology

What is Narrative Research? (The 'What is?' Research Methods Series)

Doing Narrative Research

Beyond Classical Narration: Transmedial and Unnatural Challenges: 42 (Narratologia, 42)

The Handbook of Narrative Analysis (Blackwell Handbooks in Linguistics)

Narrative Research in Health and Illness

Narrative Acts: Rhetoric, Race and Identity, Knowledge (Resarch and Teaching in Rhetoric and Composition)

Critical Narrative Analysis in Psychology: A Guide to Practice

Narrative (The New Critical Idiom)