Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£179.71

IGI Global Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 179.71 GBP
Availability: InStock

E-business

Price History & Forecast

Last 43 days • 43 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 43 days • 1 price levels

Days at Price

Price Analysis

Most common price: £180 (43 days, 100.0%)

Price range: £180 - £180

Price levels: 1 different prices over 43 days

Description

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522560645
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 07 September 2018
Listed Since: 12 June 2018

Barcode

No barcode data available

IGI Global Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Myth in Modern Media Management and Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

Applications of Neuromarketing in the Metaverse

Integrating Social Media into Business Practice, Applications, Management, and Models (Advances in E-business Research Book Series)

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (Advances in Marketing, Customer Relationship Management, and E-Services)

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

IGI Global Building Brand Identity in the Age of Social Media

Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global eSports Business and Society Research Book

Myth in Modern Media Management and Marketing

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities (Advances in E-business Research)

Discoveries in Gaming and Computer-Mediated Simulations: New Interdisciplinary Applications

Smart Marketing With the Internet of Things (Advances in Marketing, Customer Relationship Management, and E-services)

Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services)

Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments

Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Social Media Listening and Monitoring for Business Applications (Advances in E-Business Research)

Mutimedia Networking-Technology Management and Applications