Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£179.71

IGI Global Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 179.71 GBP
Availability: InStock

E-business

About as cheap as it gets. The only time it was cheaper was 1 year ago.

£180 today · all-time low £172 (Nov 2024) · usually the usual

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Description

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522560645
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 07 September 2018
Listed Since: 12 June 2018

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IGI Global Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

About as cheap as it gets. The only time it was cheaper was 1 year ago.

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