£121.73

This is the most expensive it has ever been. Walk away.

£122 today · previous high £122 · all-time low £112

Routledge Marketing High Technology Services (Routledge Revivals)

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 80 days · 80 data points (no recent data)

Historical
Generating forecast…
£121.73 £110.62 £113.04 £115.47 £117.89 £120.32 £122.74 25 July 2026 13 August 2026 02 September 2026 22 September 2026 12 October 2026
View at Amazon ↗

Price data last checked 11 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 80 days • 2 price levels

Days at Price
Current Price
30 days 50 days · current 0 13 25 38 50 £112 £122 Days at Price

Price Analysis

Most common price: £122 (50 days, 62.5%)

Price range: £112 - £122

Price levels: 2 different prices over 80 days

Description

This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 November 2017
Listed Since
22 April 2017

Barcode

No barcode data available

Similar Products You Might Like

Kundenentwicklung im Dienstleistungsbereich (Fokus Dienstleistungsmarketing)
95% match

Kundenentwicklung im Dienstleistungsbereich (Fokus Dienstleistungsmarketing)

Deutscher Universitätsverlag

£59.87 30 Sep 2026
Service Industries Marketing: New Approaches
94% match

Service Industries Marketing: New Approaches

Routledge

£65.99 17 Sep 2026
Services Marketing Management
94% match

Services Marketing Management

Routledge

£55.93 05 Oct 2026
Concise Encyclopedia of Professional Services Marketing
94% match

Concise Encyclopedia of Professional Services Marketing

Routledge

£151.26 08 Sep 2026
Routledge Business Success Through Service Excellence Book
94% match

Routledge Business Success Through Service Excellence Book

Routledge

£151.26 06 Oct 2026
Marketing IT Products and Services
94% match

Marketing IT Products and Services

CRC Press

£63.13 11 Sep 2026
Marketing IT Products and Services
94% match

Marketing IT Products and Services

CRC Press

£93.77 11 Sep 2026
Successful Marketing Strategy for High-tech Firms (Technology management library)
94% match

Successful Marketing Strategy for High-tech Firms (Technology management library)

Artech House

£76.00 29 Sep 2026
Service Marketing (SAGE Library in Marketing)
94% match

Service Marketing (SAGE Library in Marketing)

Sage Publishing

£435.00 15 Aug 2026
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
94% match

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

IGI Global

£105.22 08 Oct 2026
Successful Marketing Strategies for High-Tech Firms, Third Edition (Artech House Technology Management and Professional Developm)
94% match

Successful Marketing Strategies for High-Tech Firms, Third Edition (Artech House Technology Management and Professional Developm)

Artech House

£68.00 21 Oct 2026
Business Success Through Service Excellence - Routledge
94% match

Business Success Through Service Excellence - Routledge

Routledge

£37.77 07 Oct 2026
Services Marketing Issues in Emerging Economies
94% match

Services Marketing Issues in Emerging Economies

Springer

£100.73 03 Sep 2026
Serviceology for Designing the Future: Selected and Edited Papers of the 2nd International Conference on Serviceology
94% match

Serviceology for Designing the Future: Selected and Edited Papers of the 2nd International Conference on Serviceology

Springer

£109.08 17 Sep 2026
Services Marketing: Concepts, Strategies, & Cases
94% match

Services Marketing: Concepts, Strategies, & Cases

Cengage Learning

£59.99 05 Sep 2026
The Routledge Handbook of Service Research Insights and Ideas
94% match

The Routledge Handbook of Service Research Insights and Ideas

Routledge

£141.80 19 Aug 2026
Product Marketing for Technology Companies
94% match

Product Marketing for Technology Companies

Routledge

£52.99 18 Sep 2026
New Enterprises (Routledge Revivals) Start-Up Case Book Volume 10
94% match

New Enterprises (Routledge Revivals) Start-Up Case Book Volume 10

Routledge

£124.98 18 Sep 2026
Marketing Professional Services - Winning New Business Guide
94% match

Marketing Professional Services - Winning New Business Guide

Routledge

£167.89 08 Oct 2026
Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology
94% match

Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology

Springer

£137.41 19 Aug 2026
Zufriedenheitsorientierte Steuerung des Customer Care: Management von Customer Care Partnern mittels Zufriedenheits-Service Level Standards (Fokus Dienstleistungsmarketing)
94% match

Zufriedenheitsorientierte Steuerung des Customer Care: Management von Customer Care Partnern mittels Zufriedenheits-Service Level Standards (Fokus Dienstleistungsmarketing)

Gabler Verlag

£59.98 11 Sep 2026
Human Interaction, Emerging Technologies and Future Applications IV: Proceedings of the 4th International Conference on Human Interaction and Emerging ... in Intelligent Systems and Computing, 1378)
94% match

Human Interaction, Emerging Technologies and Future Applications IV: Proceedings of the 4th International Conference on Human Interaction and Emerging ... in Intelligent Systems and Computing, 1378)

Springer

£127.01 10 Oct 2026
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))
94% match

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))

IGI Global

£138.77 27 Aug 2026
Services Marketing and Management - Sage Publications
94% match

Services Marketing and Management - Sage Publications

Sage Publishing

£155.00 03 Oct 2026