£155.88

Routledge - Marketing Professional Services Book

Name: Routledge - Marketing Professional Services Book
Brand: Routledge
Price: 147.28 GBP
Availability: InStock

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Most common price: £156 (30 days, 90.9%)

Price range: £147 - £156

Price levels: 2 different prices over 33 days

Description

Marketing Professional Services provides a practical introduction to new business planning, marketing, and selling skills designed specifically for the professional services sector. This book is written for professionals who must sell their expertise to other professionals. Whether you are an accountant, consultant, surveyor, or solicitor, this guide helps those trained in technical skills understand the value of clear marketing practices. It addresses the specific challenges of selling your personal brand and your services to clients in a competitive landscape. By focusing on the importance of winning new business, this resource helps professionals master the skills needed to grow their practice and improve their market presence. It is an essential read for anyone in a technical role who needs to expand their client base through effective, professional communication and strategic planning.

Key Features

Provides a practical introduction to new business planning and marketing strategies tailored for the professional services sector.

Develops essential selling skills for professionals who need to market technical expertise to other professional clients.

Offers guidance for various roles including accountants, consultants, surveyors, and solicitors looking to improve business growth.

Explains the importance of winning new business in an increasingly competitive professional landscape.

Helps technical experts learn how to effectively sell themselves and their specific services to potential clients.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138440981
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 July 2017
Listed Since: 26 July 2017

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Routledge - Marketing Professional Services Book

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