Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity - Image 1

Price loading...

Routledge Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

Name: Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
Brand: Routledge

Theory & Philosophy

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765609312
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 31 March 2003
Listed Since: 08 January 2007

Barcode

No barcode data available

Routledge Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

Legends in Marketing: Shelby D. Hunt

Marketing Research: Planning, Process, Practice

Marketing: Real People, Real Decisions

Marketing: A Relationship Perspective Second Edition

Sage Publications Rethinking Marketing - Critical Marketing Text

Essentials of Marketing Research

Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management)

Marketing: Critical Perspectives on Business and Management

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Essentials of Marketing

History Of Marketing Science, The: 3 (World Scientific-Now Publishers Series in Business)

The Art & Science of Marketing: Marketing for Marketing Managers

MARKETING (The International Library of Critical Writings in Business History series)

Critical Marketing: Defining the Field

The Business of Marketing Research

New Directions in Critical Marketing Studies (SAGE Library in Marketing)

Principles of Marketing: A Value-Based Approach

Essentials of Marketing: Theory and Practice for a Marketing Career

Marketing: Real People, Real Choices, Global Edition

Marketing: Real People, Real Choices, Global Edition

AI in Marketing: Applications, Insights, and Analysis

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Routledge The Marketing Environment Volume 15 - Marketing Book