£83.72

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Springer Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

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£108.99 £81.19 £87.26 £93.32 £99.39 £105.45 £111.52 28 July 2026 15 August 2026 03 September 2026 21 September 2026 10 October 2026
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11 days · current 17 days 16 days 14 days 17 days 0 4 9 13 17 £84 £95 £99 £103 £109 Days at Price

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Price range: £84 - £109

Price levels: 5 different prices over 75 days

Description

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 March 2019
Listed Since
29 November 2018

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