Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations - Image 1

£108.99

Springer Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Name: Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Brand: Springer
Price: 108.99 GBP
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Anthropology & Sociology

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Description

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation. From the Back Cover This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation. About the Author Martin Eisend is Professor of Marketing at the European University Viadrina in Frankfurt/Oder, Germany. Alfred Kuss is Professor (emeritus) of Marketing at the Marketing Department of the Free University Berlin, Germany.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030107930
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 15 March 2019
Listed Since: 29 November 2018

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Springer Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

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