Marketing Planning: Where Strategy Meets Action - Image 1

£81.94

PEARSON EDUCATION Marketing Planning: Where Strategy Meets Action

Name: Marketing Planning: Where Strategy Meets Action
Brand: PEARSON EDUCATION
Price: 81.94 GBP
Availability: InStock

Management Science

This is the usual price. Wait for it to drop, or tell us your number.

£82 today · usual range £73–£133 · best ever £73

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 54 days · 54 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 54 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £73 (19 days, 35.2%)

Price range: £73 - £133

Price levels: 4 different prices over 54 days

Description

“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0132544709
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 24 August 2011
Listed Since: 01 April 2011

Barcode

No barcode data available

PEARSON EDUCATION Marketing Planning: Where Strategy Meets Action

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Plan Handbook: Pearson New International Edition

Marketing Planning Guide

How to Write a Successful Marketing Plan

ACP MARKETING: PLANNING & STRATEGY 7E

Marketing Planning for Services

Marketing Planning for Services

Marketing Management and Strategy

Routledge Strategic Marketing Planning - Business Text

Strategic Marketing Planning

Marketing Strategies: New Approaches, New Techniques: 1 (The Best of Long Range Planning, 1)

Marketing: Real People, Real Choices -- Global Edition

Marketing Management: European Edition

Principles of Marketing

Marketing: Real People, Real Decisions

Pearson New International Edition: Defined, Explained, Applied

Routledge Marketing Planning in a Total Quality Environment

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing: Real People, Real Choices, Global Edition

Principles of Marketing

The Marketing Plan Handbook, 6th Edition

Marketing: Real People, Real Choices: International Edition

The Marketing Plan

Marketing Management, An Asian Perspective

Principles of Marketing: A Value-Based Approach