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McGraw-Hill Education Preface to Marketing Management

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Description

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2000
Listed Since
18 October 2006

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