Handbook of Research in International Marketing (Research Handbooks in Business and Management series) - Image 1

£117.47

Edward Elgar Publishing Handbook of Research in International Marketing (Research Handbooks in Business and Management series)

Name: Handbook of Research in International Marketing (Research Handbooks in Business and Management series)
Brand: Edward Elgar Publishing
Price: 115.87 GBP
Availability: InStock

International

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£117 today · all-time low £116 (Feb 2026) · usually £124

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £124 (55 days, 61.1%)

Price range: £116 - £126

Price levels: 5 different prices over 90 days

Description

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. The authors address the way international marketing actually functions, as well as theoretical explorations of how it should function. Some of the papers break through the bounds of traditional disciplines and methodologies to borrow whatever tools and concepts are needed for a particular inquiry. Others are less concerned with testing existing theory than with generating new insights. Still others provide results that are significant for managers. Many of the contributors are drawn to problems broad in scope and offer insights that are of considerable value for advancing the state of the art. Part I offers a review of the state of the art in international marketing and examines market orientation and withdrawal. Parts II through IV cover foreign market entry modes, strategy, and cross cultural issues. Parts V and VI discuss global electronic commerce as well as diffusion models, country equity, and global scorecards. A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone interested in marketing research or international business.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1840649461
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 26 September 2003
Listed Since: 08 December 2006

Barcode

No barcode data available

Edward Elgar Publishing Handbook of Research in International Marketing (Research Handbooks in Business and Management series)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbook on the Geopolitics of Business (Research Handbooks in Business and Management series)

International Marketing

Handbook of Research on International Consumer Law (Research Handbooks in International Law series)

Strategic International Marketing: Strategy Development and Implementation

Research Handbook on International Law and Human Security

Handbook on Globalization and Higher Education

Marketing Issues in Transitional Economies

Research Handbook on the Globalization of Chinese Firms (Research Handbooks in Business and Management series)

Research Handbook on Trademark Law Reform (Research Handbooks in Intellectual Property series)

Handbook of Research Methods and Applications in Empirical Macroeconomics

Early Internationalizing Firms: A Journey Through Decades of Research (International Series in Advanced Management Studies)

Research Handbook on Entrepreneurship as Practice (Handbooks of Business and Management Research as Practice series)

Marketing Research: Within a Changing Information Environment

Global Issues in Pharmaceutical Marketing

The International Handbook on Environmental Technology Management

What is International Business?

Routledge Handbook of Football Marketing (Routledge International Handbooks)

The International Handbook on Gender, Migration and Transnationalism: Global and Development Perspectives

Sports Marketing: International Student Edition

The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

Sales Management: A Global Perspective

The Strategy and Organization of International Business (The Academy of International Business)

Essentials of Marketing Research

Handbook on International Sports Law: Second Edition (Research Handbooks in International Law series)