£104.49

Sage Publications The Handbook of Marketing Research: Uses, Misuses, and Future Advances

Price data checked 1 day ago

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£104 today · all-time low £104 (May 2026) · usually £104

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days • 90 data points

Historical
Generating forecast...
£115.00 £102.42 £105.16 £107.91 £110.65 £113.40 £116.14 09 March 2026 31 March 2026 22 April 2026 14 May 2026 06 June 2026

Price Distribution

Price distribution over 90 days • 4 price levels

Days at Price
Current Price
37 days 9 days 14 days 30 days 0 9 19 28 37 £104 £109 £111 £115 Days at Price

Price Analysis

Most common price: £104 (37 days, 41.1%)

Price range: £104 - £115

Price levels: 4 different prices over 90 days

Description

CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." ―Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 August 2006
Listed Since
05 February 2007

Barcode

No barcode data available

Similar Products You Might Like

Essentials of Marketing Research
84% match

Essentials of Marketing Research

Cengage Learning

£75.99 24 May 2026
Handbook of Research in International Marketing (Research Handbooks in Business and Management series)
83% match

Handbook of Research in International Marketing (Research Handbooks in Business and Management series)

Edward Elgar Publishing

£118.28 24 May 2026
The SAGE Handbook of Marketing Theory
83% match

The SAGE Handbook of Marketing Theory

Sage Publications

£212.28 05 Jun 2026
Marketing Research: Within a Changing Information Environment
83% match

Marketing Research: Within a Changing Information Environment

£130.06 29 May 2026
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
82% match

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Sage Publications

£73.00 20 May 2026
Knowledge-Based Marketing: The 21st Century Competitive Edge
81% match

Knowledge-Based Marketing: The 21st Century Competitive Edge

Sage Publications

£56.64 11 May 2026
Advances in Global Marketing: A Research Anthology
81% match

Advances in Global Marketing: A Research Anthology

Springer

£146.07 06 Jun 2026
Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung
81% match

Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung

Springer

£66.52 06 Jun 2026
Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications: 258 (Studies in Fuzziness and Soft Computing, 258)
80% match

Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications: 258 (Studies in Fuzziness and Soft Computing, 258)

Springer

£108.92 18 May 2026
Marketing Research and SPSS 11.0: United States Edition
80% match

Marketing Research and SPSS 11.0: United States Edition

PEARSON EDUCATION

£91.21 03 Jun 2026
Quantitative Analysis in Marketing Management: Concepts and Techniques
80% match

Quantitative Analysis in Marketing Management: Concepts and Techniques

Wiley

£75.00 31 May 2026
Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)
80% match

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)

Routledge

£55.89 26 May 2026
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
80% match

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Wiley

£37.95 27 May 2026
The SAGE Handbook of Small Business and Entrepreneurship
79% match

The SAGE Handbook of Small Business and Entrepreneurship

Sage Publications

£155.00 30 May 2026
Using Qualitative Methods in Organizational Research (Organizational Research Methods)
79% match

Using Qualitative Methods in Organizational Research (Organizational Research Methods)

Sage Publications

£68.66 23 May 2026
Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications: 258 (Studies in Fuzziness and Soft Computing, 258)
79% match

Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications: 258 (Studies in Fuzziness and Soft Computing, 258)

Springer

£108.92 03 Jun 2026
79% match

Marketing: Instructor′s Manual

Wiley-Blackwell

£63.99 01 Jun 2026
Emerging Issues in Global Marketing: A Shifting Paradigm
79% match

Emerging Issues in Global Marketing: A Shifting Paradigm

Springer

£135.92 05 Jun 2026
Qualitative Marketing Research: Understanding Consumer Behaviour
79% match

Qualitative Marketing Research: Understanding Consumer Behaviour

Routledge

£41.58 06 Jun 2026
Handbook of Media Branding
79% match

Handbook of Media Branding

Springer

£107.98 06 Jun 2026
Global Marketing: Practical Insights and International Analysis
79% match

Global Marketing: Practical Insights and International Analysis

Sage Publications

£35.39 25 May 2026
Marketing Management, Canadian Edition
79% match

Marketing Management, Canadian Edition

PEARSON EDUCATION

£82.00 29 May 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
79% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£85.61 02 Jun 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
79% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£76.38 27 May 2026