£75.99

Cengage Learning Essentials of Marketing Research

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Description

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 August 2018
Listed Since
09 November 2018

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