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Cengage Learning Essentials of Marketing Research

Name: Essentials of Marketing Research
Brand: Cengage Learning
Price: 69.91 GBP
Availability: InStock

Market Research

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Description

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 0357033930
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 22 August 2018
Listed Since: 09 November 2018

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Cengage Learning Essentials of Marketing Research

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