£155.87

PEARSON EDUCATION BASIC MARKETING RESEARCH & SPSS 16.0 CD PKG: International Edition

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Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 November 2008
Listed Since
10 December 2008

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