BASIC MARKETING RESEARCH & SPSS 16.0 CD PKG: International Edition - Image 1

£155.87

PEARSON EDUCATION BASIC MARKETING RESEARCH & SPSS 16.0 CD PKG: International Edition

Name: BASIC MARKETING RESEARCH & SPSS 16.0 CD PKG: International Edition
Brand: PEARSON EDUCATION
Price: 155.87 GBP
Availability: InStock

Market Research

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Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0132460815
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 13 November 2008
Listed Since: 10 December 2008

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PEARSON EDUCATION BASIC MARKETING RESEARCH & SPSS 16.0 CD PKG: International Edition

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