Marketing Management, Canadian Edition - Image 1

£82.00

PEARSON EDUCATION Marketing Management, Canadian Edition

Name: Marketing Management, Canadian Edition
Brand: PEARSON EDUCATION
Price: 82.0 GBP
Availability: InStock

Management Science

It has never been this cheap. We have no record of a lower price.

£82 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 1 price levels

Days at Price

Price Analysis

Most common price: £82 (90 days, 100.0%)

Price range: £82 - £82

Price levels: 1 different prices over 90 days

Description

Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).

Product Specifications

Brand: PEARSON EDUCATION
Format: hardcover
ASIN: 0130144290
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 26 June 2000
Listed Since: 02 February 2007

Barcode

No barcode data available

PEARSON EDUCATION Marketing Management, Canadian Edition

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing: An Introduction -- Global Edition

Management: Leading People and Organizations in the 21st Century, Canadian Edition

Management Information Systems: Managing the Digital Firm 2nd Canadian Edition: Managing the Digital Firm, Second Canadian Edition

Marketing Research: Within a Changing Information Environment

Marketing Research and SPSS 11.0: United States Edition

Macroeconomics, First Canadian Edition

Electronic Commerce: From Vision to Fulfillment

Essentials of Marketing Research

Accounting for Marketing

Introduction to Financial Accounting, Canadian Edition

International Marketing

Principles of Marketing and Careers in Marketing

Principles & Practice of Marketing

Knowledge-Based Marketing: The 21st Century Competitive Edge

Contemporary Business Mathematics with Canadian Applications, Study Edition

Management Information Systems: Managing the Digital Firm: International Edition

Modern Management Plus MyManagementLab with Pearson eText -- Access Card Package

Interpersonal Communication: Relating to Others, Third Canadian Edition

Working with Economics: A Canadian Framework

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

MKTG

Contemporary Marketing

Sports Marketing: International Student Edition

Handbook of Research in International Marketing (Research Handbooks in Business and Management series)