Management Information Systems: Managing the Digital Firm 2nd Canadian Edition: Managing the Digital Firm, Second Canadian Edition - Image 1

£92.99

PEARSON EDUCATION Management Information Systems: Managing the Digital Firm 2nd Canadian Edition: Managing the Digital Firm, Second Canadian Edition

Name: Management Information Systems: Managing the Digital Firm 2nd Canadian Edition: Managing the Digital Firm, Second Canadian Edition
Brand: PEARSON EDUCATION
Price: 92.99 GBP
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Description

For business majors at the undergraduate and graduate-level courses in Management Information Systems. Information systems knowledge is essential for creating competitive firms, managing global corporations, adding business value, and providing useful products and services to customers. This edition covers the fundamental concepts of Management Information Systems within a Canadian context. It complements the way this course is taught in Canada by placing more emphasis on e-Business and e-Commerce; providing an international perspective as well as further background on Canadian realities; maintaining an ideal balance between theory and application; and by shortening its length. This edition adopts a management approach to the discussion of IT. It discusses essential material within a context that attempts to match IT with an organization and its people.

Product Specifications

Brand: PEARSON EDUCATION
Format: hardcover
ASIN: 0131213520
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 01 March 2004
Listed Since: 12 December 2006

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PEARSON EDUCATION Management Information Systems: Managing the Digital Firm 2nd Canadian Edition: Managing the Digital Firm, Second Canadian Edition

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