PEARSON EDUCATION Management Information Systems: Managing the Digital Firm, Global Edition + MyLab MIS with Pearson eText (Package)

Product Description Forintroductory courses in IS (information systems) and MIS (managementinformation systems). The authoritative, case-based study of IS in business todayManagement Information Systems: Managing the Digital Firm  provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills. About the Author KennethC. Laudon was a professor of information systems at New York University School ofBusiness. He held a BA in economics from Stanford and a PhD from ColumbiaUniversity. He authored 12 books dealing with electronic commerce, informationsystems, organizations, and society. Professor Laudon wrote more than 40articles concerning social, organizational, and management impacts ofinformation systems, privacy, ethics, and multimedia technology. ProfessorLaudon passed away on December 26, 2019, at the age of 75. He is survived byJane Laudon, his wife of 49 years and coauthor on several of his texts.  JanePrice Laudon is a management consultant in the information systems area and theauthor of seven books. Her special interests include systems analysis, datamanagement, MIS auditing, software evaluation, and teaching businessprofessionals how to design and use information systems. Jane received her PhD from Columbia University,her MA from Harvard University, and her BA from Barnard College. She has taughtat Columbia University and the New York University Graduate School of Business.She maintains a lifelong interest in Oriental languages and civilizations. TheLaudons have two daughters, Erica and Elisabeth, to whom this book isdedicated.