£52.99

Cengage Learning Accounting for Marketing

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Last 55 days • 55 data points (No recent data available)

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£52.99 £50.08 £50.71 £51.35 £51.98 £52.62 £53.26 24 March 2026 06 April 2026 20 April 2026 03 May 2026 17 May 2026

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54 days 1 day · current 0 14 27 41 54 £50 £53 Days at Price

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Description

Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analysed as well as strategic issues and the book enables students to gain a greater understanding of how to design and apply management accounting systems in order to improve organisational effectiveness by using better organisational control. Accounting for Marketing is an authoritative introduction to the problems in accounting in marketing and provides valuable insight into how these can be overcome.

Key Features

Used Book in Good Condition

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 April 1999
Listed Since
18 December 2006

Barcode

No barcode data available

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