£50.34

Cengage Learning Accounting for Marketing

Name: Accounting for Marketing
Brand: Cengage Learning
Price: 48.75 GBP
Availability: InStock

Management Accounting

Price History & Forecast

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £50 (76 days, 85.4%)

Price range: £49 - £50

Price levels: 2 different prices over 89 days

Description

Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analysed as well as strategic issues and the book enables students to gain a greater understanding of how to design and apply management accounting systems in order to improve organisational effectiveness by using better organisational control. Accounting for Marketing is an authoritative introduction to the problems in accounting in marketing and provides valuable insight into how these can be overcome.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1861524684
Category: Books > Subjects > Business, Finance & Law > Accounting > Management Accounting
Domain: Amazon UK
Release Date: 29 April 1999
Listed Since: 18 December 2006

Barcode

No barcode data available

Cengage Learning Accounting for Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Principles & Practice of Marketing

Strategic Management Accounting: A Practical Guidebook with Case Studies (Management for Professionals)

Management Accounting (Springer Texts in Business and Economics)

Knowledge-Based Marketing: The 21st Century Competitive Edge

Educational Administration: Concepts and Practices

The Evolution of Management Accounting: A History of Ideas (Routledge New Works in Accounting History)

Cost Accounting: Foundations and Evolutions

International Financial Management

Financial Management with Student Study Guide

Public Sector Financial Management

Multichannel Marketing: Strategy – Design – Digital Technology (Springer Texts in Business and Economics)

Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)

International Marketing

Social Media Marketing: Emerging Concepts and Applications

Forensic Accounting: Practice and Theory

Understanding the Sociology of the Accounting Profession: The Case of Australia

Public Sector Accounting, Financial Accountability and Viability in Times of Crisis (Public Sector Financial Management)

Strategic International Marketing: Strategy Development and Implementation

Introduction to Earnings Management

History of Accounting, Management, Business and Economics, Volume I (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

Digital and Social Media Marketing: A Results-Driven Approach

Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Thinking About Management: A Reflective Practice Approach

Contemporary Business Reports