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Wiley Quantitative Analysis in Marketing Management: Concepts and Techniques

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Description

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:statistics, demand analysis and forecasting;financial analysis, operations and control systems; andfuture trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
14 May 1998
Listed Since
19 January 2007

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