£76.08

Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results

Name: Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results
Brand: Wiley
Price: 79.96 GBP
Availability: InStock

E-business

Price History & Forecast

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £80 (64 days, 71.1%)

Price range: £76 - £80

Price levels: 3 different prices over 90 days

Description

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0471790796
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 08 September 2006
Listed Since: 12 December 2006

Barcode

No barcode data available

Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

Marketing Strategy & Management

Sports Marketing: International Student Edition

Principles & Practice of Marketing

Wiley Pathways Introduction to Emergency Management

Marketing: An Introduction -- Global Edition

Marketing and Marketing Effectively: DK Essentials Manager Guide Package

International Marketing

Knowledge-Based Marketing: The 21st Century Competitive Edge

Wiley Pathways Network Security Fundamentals Project Manual

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

2025 (Marketingcommunicatie in 14 stappen)

Pathway Analysis for Drug Discovery: Computational Infrastructure and Applications (Wiley Series on Technologies for the Pharmaceutical Industry)

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, 2nd Edition

Social Media Marketing: Emerging Concepts and Applications

Accounting and Auditing Research: Tools and Strategies, 10th Edition

Accounting for Marketing

Essential Law for Marketers

MKTG

Off-Premise Catering: How to Plan and Execute Large-Scale Catered Events

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Social Media Marketing for Book Publishers

Management Ethics: 5 (Foundations of Business Ethics)

Customer Relationship Marketing: Theoretical And Managerial Perspectives