£55.91

Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results

Name: Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results
Brand: Wiley
Price: 55.91 GBP
Availability: InStock

E-business

It has never been this cheap. We have no record of a lower price.

£56 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 76 days · 76 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 76 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £67 (29 days, 38.2%)

Price range: £56 - £72

Price levels: 5 different prices over 76 days

Description

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0471790796
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 08 September 2006
Listed Since: 12 December 2006

Barcode

No barcode data available

Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Cellular Marketing

Quantitative Analysis in Marketing Management: Concepts and Techniques

Marketing: Instructor′s Manual

Essentials of Marketing Research

Preface to Marketing Management

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

Marketing Research: Within a Changing Information Environment

With PowerWeb (IMC: Using Advertising and Promotion to Build Brands)

Video Game Marketing: A student textbook

The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

Marketing Strategy & Management

Sports Marketing: International Student Edition

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Principles & Practice of Marketing

Wiley Pathways Introduction to Emergency Management

MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

Student Package (No. 1) (Essentials of Marketing)

Global Issues in Pharmaceutical Marketing

Marketing: An Introduction -- Global Edition

Service Management: Strategy and Leadership in Service Business

The Handbook of Marketing Research: Uses, Misuses, and Future Advances

Influencer Marketing: Building Brand Communities and Engagement

Successful Marketing Communications: A practical guide to planning and implementation