MP Essentials of Marketing w/ Student CD-ROM & Apps 2005 - Image 1

£132.81

McGraw-Hill Education MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

Name: MP Essentials of Marketing w/ Student CD-ROM & Apps 2005
Brand: McGraw-Hill Education
Price: 132.81 GBP
Availability: InStock

Call Centre Management

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Description

Essentials of Marketing is a brief version of Basic Marketing. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability About the Author William D. Perreault Jr. is a professor at the University of North Carolina at Chapel Hill. E. Jerome McCarthy is a professor at Michigan State University.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0073049204
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 April 2005
Listed Since: 12 December 2006

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McGraw-Hill Education MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

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