With PowerWeb (IMC: Using Advertising and Promotion to Build Brands) - Image 1

£100.99

McGraw-Hill Irwin With PowerWeb (IMC: Using Advertising and Promotion to Build Brands)

Name: With PowerWeb (IMC: Using Advertising and Promotion to Build Brands)
Brand: McGraw-Hill Irwin
Price: 100.99 GBP
Availability: InStock

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Description

Product Description This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C). Synopsis This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).

Product Specifications

Brand: McGraw-Hill Irwin
Format: hardcover
ASIN: 0072501073
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 2001
Listed Since: 17 October 2006

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McGraw-Hill Irwin With PowerWeb (IMC: Using Advertising and Promotion to Build Brands)

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