£100.99

McGraw-Hill Irwin With PowerWeb (IMC: Using Advertising and Promotion to Build Brands)

Price data last checked 38 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£101 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 53 days • 53 data points (No recent data available)

Historical
Generating forecast...
£100.99 £95.94 £97.96 £99.98 £102.00 £104.02 £106.04 05 April 2026 18 April 2026 01 May 2026 14 May 2026 27 May 2026

Price Distribution

Price distribution over 53 days • 1 price levels

Days at Price
53 days 0 13 27 40 53 £101 Days at Price

Price Analysis

Most common price: £101 (53 days, 100.0%)

Price range: £101 - £101

Price levels: 1 different prices over 53 days

Description

This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C). Synopsis This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 October 2001
Listed Since
17 October 2006

Barcode

No barcode data available

Similar Products You Might Like

With PowerWeb (Organisation Behaviour: Human Behavior at Work)
82% match

With PowerWeb (Organisation Behaviour: Human Behavior at Work)

McGraw-Hill Irwin

£81.99 02 Jun 2026
Preface to Marketing Management
82% match

Preface to Marketing Management

McGraw-Hill Education

£59.99 14 Jun 2026
International Marketing
81% match

International Marketing

South-Western

£78.99 10 May 2026
Advertising and Promotions: An Integrated Brand Approach, International Edition
81% match

Advertising and Promotions: An Integrated Brand Approach, International Edition

South-Western

£89.99 31 May 2026
Marketing Research: Within a Changing Information Environment
81% match

Marketing Research: Within a Changing Information Environment

£130.06 29 May 2026
Student Package (No. 1) (Essentials of Marketing)
81% match

Student Package (No. 1) (Essentials of Marketing)

McGraw-Hill Irwin

£78.99 13 Jun 2026
Consumer Brand Relationships: Meaning, Measuring, Managing
81% match

Consumer Brand Relationships: Meaning, Measuring, Managing

MACMILLAN

£76.38 26 May 2026
Basic Business Communication
81% match

Basic Business Communication

McGraw-Hill Irwin

£84.68 02 Jun 2026
81% match

Marketing: Instructor′s Manual

Wiley-Blackwell

£63.99 01 Jun 2026
Organizational Behavior with PowerWeb
80% match

Organizational Behavior with PowerWeb

McGraw-Hill Irwin

£108.99 09 Jun 2026
Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises: 15 (Advances in Business Marketing and Purchasing, 15)
80% match

Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises: 15 (Advances in Business Marketing and Purchasing, 15)

Emerald Group Publishing Limited

£114.99 22 Jun 2026
Mass Communication: Living in a Media World with Media World CD-Rom and PowerWeb
80% match

Mass Communication: Living in a Media World with Media World CD-Rom and PowerWeb

McGraw-Hill Education

£71.87 21 Jun 2026
MP Marketing with Student CD, PowerWeb, E-Commerce CD, and Study Guide
80% match

MP Marketing with Student CD, PowerWeb, E-Commerce CD, and Study Guide

McGraw-Hill Education

£101.92 03 Jun 2026
Marketing Management+Webct Pk
80% match

Marketing Management+Webct Pk

Prentice Hall

£78.99 01 Jun 2026
Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)
80% match

Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

MACMILLAN

£114.59 29 May 2026
Marketing: An Introduction -- Global Edition
80% match

Marketing: An Introduction -- Global Edition

PEARSON EDUCATION

£55.79 16 May 2026
MP Essentials of Marketing w/ Student CD-ROM & Apps 2005
80% match

MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

McGraw-Hill Education

£75.00 01 Jun 2026
Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)
79% match

Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education

£108.99 03 Jul 2026
Global Marketing, Global Edition
79% match

Global Marketing, Global Edition

PEARSON EDUCATION

£60.10 11 Jun 2026
Advertising and Promotion: An Integrated Marketing Communications Perspective: 2026 Release ISE
79% match

Advertising and Promotion: An Integrated Marketing Communications Perspective: 2026 Release ISE

McGraw-Hill Education

£55.13 27 May 2026
ABC's of Relationship Selling
79% match

ABC's of Relationship Selling

McGraw-Hill Irwin

£82.99 09 Jun 2026
Marketing Communications (Global Management Series): An advertising, promotion and branding perspective
79% match

Marketing Communications (Global Management Series): An advertising, promotion and branding perspective

£115.00 09 Jun 2026
Principles & Practice of Marketing
79% match

Principles & Practice of Marketing

Cengage Learning

£49.99 16 May 2026
Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results
79% match

Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results

Wiley

£71.90 21 May 2026