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Cengage Learning Advertising and Promotions: An Integrated Brand Approach, International Edition

Name: Advertising and Promotions: An Integrated Brand Approach, International Edition
Brand: Cengage Learning

9780538479868

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Out of stock 99 days · last price £152 · longest previous gap was 75 days

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Description

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising � demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

Product Specifications

Brand: Cengage Learning
Model: 9780538479868
Format: paperback
ASIN: 0538479868
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 18 July 2011
Listed Since: 05 November 2010

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Cengage Learning Advertising and Promotions: An Integrated Brand Approach, International Edition

Gone for 99 days. Could come back at any time — we're watching for you.

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