£89.99

South-Western Advertising and Promotions: An Integrated Brand Approach, International Edition

Name: Advertising and Promotions: An Integrated Brand Approach, International Edition
Brand: South-Western
Price: 89.99 GBP
Availability: InStock

9780538479868

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Description

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising � demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

Product Specifications

Brand: South-Western
Model: 9780538479868
Format: paperback
ASIN: 0538479868
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 18 July 2011
Listed Since: 05 November 2010

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South-Western Advertising and Promotions: An Integrated Brand Approach, International Edition

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