£89.99

South-Western Advertising and Promotions: An Integrated Brand Approach, International Edition

9780538479868

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£89.99 £75.84 £78.93 £82.02 £85.10 £88.19 £91.28 01 April 2026 12 April 2026 24 April 2026 06 May 2026 18 May 2026

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46 days 2 days · current 0 12 23 35 46 £77 £90 Days at Price

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Description

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising � demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 July 2011
Listed Since
05 November 2010

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