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£130.00

Sage Publishing Strategic International Marketing: Theory and Practice

Name: Strategic International Marketing: Theory and Practice
Brand: Sage Publishing
Price: 130.0 GBP
Availability: InStock

Business Studies

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Description

Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts. The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects. Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth. A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.

Product Specifications

Brand: Sage Publishing
Format: hardcover
ASIN: 1529768713
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Business Studies
Domain: Amazon UK
Release Date: 12 December 2026
Listed Since: 14 June 2026

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Sage Publishing Strategic International Marketing: Theory and Practice

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