Small Business Management: Launching & Growing Entrepreneurial Ventures - Image 1

£193.00

Cengage Learning Small Business Management: Launching & Growing Entrepreneurial Ventures

Name: Small Business Management: Launching & Growing Entrepreneurial Ventures
Brand: Cengage Learning
Price: 193.0 GBP
Availability: InStock

Management

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Description

Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's "Small Business Managament: Launching & Growing Entrepreneurial Ventures," 21st Edition. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address important topics such as the dynamic applications of AI to small business practice, starting and managing a seasonal business and transitioning a home-based business to a physical facility. A chapter on online startups provides information on how small business owners can start online businesses and optimize their ventures' performance. MindTap digital resources and LivePlan business plan software are available with more tools for business success.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 8214053870
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 26 October 2026
Listed Since: 25 September 2025

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Cengage Learning Small Business Management: Launching & Growing Entrepreneurial Ventures

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