£96.15

MACMILLAN Persuasive Advertising: Evidence-based Principles

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£96.15 £84.22 £86.82 £89.42 £92.03 £94.63 £97.24 21 May 2026 09 June 2026 28 June 2026 17 July 2026 06 August 2026

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Most common price: £88 (38 days, 48.7%)

Price range: £85 - £96

Price levels: 5 different prices over 78 days

Description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Key Features

Persuasive Advertising: Evidence-based Principles

Product type: ABIS BOOK

Brand: MACMILLAN

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 May 2010
Listed Since
02 January 2007

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