£86.60

MACMILLAN Persuasive Advertising: Evidence-based Principles

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£87 today · all-time low £83 (Feb 2026) · usually £88

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£88.04 £82.84 £83.97 £85.11 £86.24 £87.38 £88.51 18 February 2026 08 March 2026 27 March 2026 15 April 2026 04 May 2026

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Price levels: 3 different prices over 76 days

Description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Key Features

Persuasive Advertising: Evidence-based Principles

Product type: ABIS BOOK

Brand: MACMILLAN

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 May 2010
Listed Since
02 January 2007

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