£86.00

MACMILLAN Persuasive Advertising: Evidence-based Principles

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Description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Key Features

Persuasive Advertising: Evidence-based Principles

Product type: ABIS BOOK

Brand: MACMILLAN

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 May 2010
Listed Since
02 January 2007

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