£78.45

MACMILLAN Building Brand Authenticity: 7 Habits of Iconic Brands

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Cheaper than 62% of the days we've watched it. Below what most people pay.

£78 today · 30-day average £94 · all-time low £74

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£118.07 £69.43 £80.04 £90.65 £101.27 £111.88 £122.49 18 February 2026 12 March 2026 03 April 2026 25 April 2026 18 May 2026

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8 days 3 days 23 days 28 days · current 13 days 15 days 0 7 14 21 28 £74 £76 £77 £79 £80 £118 Days at Price

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Most common price: £79 (28 days, 31.1%)

Price range: £74 - £118

Price levels: 6 different prices over 90 days

Description

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 October 2009
Listed Since
13 March 2009

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