£77.88

MACMILLAN Building Brand Authenticity: 7 Habits of Iconic Brands

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Last 78 days · 78 data points (no recent data)

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£79.60 £61.59 £65.52 £69.45 £73.38 £77.31 £81.24 21 May 2026 09 June 2026 28 June 2026 17 July 2026 06 August 2026

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Most common price: £79 (31 days, 39.7%)

Price range: £63 - £80

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Description

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 October 2009
Listed Since
13 March 2009

Barcode

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