New Horizons in Fashion and Marketing: Contemporary Issues, Challenges and Opportunities - Image 1

£92.82

MACMILLAN New Horizons in Fashion and Marketing: Contemporary Issues, Challenges and Opportunities

Name: New Horizons in Fashion and Marketing: Contemporary Issues, Challenges and Opportunities
Brand: MACMILLAN
Price: 92.82 GBP
Availability: InStock

Social Sciences

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£93 today · all-time low £93 (Jun 2026) · usually the usual

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Description

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and opportunities within the sector. The fashion industry is typically characterised by continuous change, with issues ranging from the need for ethical and conscious decision-making around fashion supply chains and design, to how brands can adapt to the digital revolution. Featuring the best research presented at the Fashion Marketing Consumption and Discourse Colloquium, this book features contributors from around the globe and is split into four sections covering retail, digital, luxury, and sustainability. With topics such as the democratization of fashion, omni-channel retailing, eco fashion, and product design, the collection offers insights and recommendations on this fast-moving industry.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031941950
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences
Domain: Amazon UK
Release Date: 03 January 2026
Listed Since: 18 April 2025

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MACMILLAN New Horizons in Fashion and Marketing: Contemporary Issues, Challenges and Opportunities

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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