£135.49

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£135 today · previous high £135 · all-time low £131

MACMILLAN Fashion Heritage: Narrative and Knowledge Creation

Amazon

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£135.49 £130.63 £131.69 £132.75 £133.81 £134.87 £135.93 11 August 2026 26 August 2026 11 September 2026 26 September 2026 12 October 2026
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Price distribution over 63 days • 4 price levels

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Current Price
15 days 1 day 13 days 34 days · current 0 9 17 26 34 £131 £132 £133 £135 Days at Price

Price Analysis

Most common price: £135 (34 days, 54.0%)

Price range: £131 - £135

Price levels: 4 different prices over 63 days

Description
This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers. Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

Product Specifications
Brand
MACMILLAN
Format
hardcover
ASIN
3031068858
Category
Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain
Amazon UK
Release Date
02 January 2023
Listed Since
19 April 2022

Barcode

No barcode data available

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