£76.38

MACMILLAN Consumer Brand Relationships: Meaning, Measuring, Managing

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Description

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 August 2016
Listed Since
17 March 2016

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