£38.66

MACMILLAN Football Brands

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Description

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 April 2010
Listed Since
17 March 2016

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