£41.19

MACMILLAN Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories

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£41.19 £39.87 £40.16 £40.45 £40.73 £41.02 £41.31 12 March 2026 03 April 2026 25 April 2026 17 May 2026 08 June 2026

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Description

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 November 2001
Listed Since
08 February 2007

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