£89.99

MACMILLAN Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Name: Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Brand: MACMILLAN
Price: 89.99 GBP
Availability: InStock

Call Centre Management

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Description

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1403946418
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 23 November 2004
Listed Since: 02 January 2007

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MACMILLAN Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

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