£74.65

MACMILLAN Customer Loyalty and Success

Name: Customer Loyalty and Success
Brand: MACMILLAN
Price: 74.65 GBP
Availability: InStock

Leadership

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Description

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349395129
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 19 June 1995
Listed Since: 07 January 2016

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MACMILLAN Customer Loyalty and Success

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

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Description

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