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£113.93

MACMILLAN Managing Strategy Processes in Emergent Industries: The Case of Media Firms

Name: Managing Strategy Processes in Emergent Industries: The Case of Media Firms
Brand: MACMILLAN
Price: 113.93 GBP
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Description

This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349141496
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 20 November 1996
Listed Since: 07 January 2016

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MACMILLAN Managing Strategy Processes in Emergent Industries: The Case of Media Firms

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