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£74.27

MACMILLAN Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

Name: Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace
Brand: MACMILLAN
Price: 74.27 GBP
Availability: InStock

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Description

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349512656
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 19 December 2003
Listed Since: 29 July 2016

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MACMILLAN Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

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