£74.88

MACMILLAN Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

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£75 today · all-time low £74 (Feb 2026) · usually £76

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£76.38 £73.49 £74.12 £74.75 £75.38 £76.01 £76.64 18 February 2026 12 March 2026 03 April 2026 25 April 2026 18 May 2026

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16 days 8 days · current 66 days 0 17 33 50 66 £74 £75 £76 Days at Price

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Description

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 December 2003
Listed Since
29 July 2016

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