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£76.42

MACMILLAN Internet Marketing and Big Data Exploitation

Name: Internet Marketing and Big Data Exploitation
Brand: MACMILLAN
Price: 76.42 GBP
Availability: InStock

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£76 today · previous high £76 · all-time low £75

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Price range: £75 - £76

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Description

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349504149
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 January 2015
Listed Since: 27 May 2016

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MACMILLAN Internet Marketing and Big Data Exploitation

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