£74.35

MACMILLAN Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

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£74 today · all-time low £74 (Feb 2026) · usually £76

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£76.38 £73.56 £74.18 £74.79 £75.41 £76.02 £76.64 18 February 2026 12 March 2026 03 April 2026 25 April 2026 18 May 2026

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17 days · current 7 days 66 days 0 17 33 50 66 £74 £75 £76 Days at Price

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Description

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 September 2013
Listed Since
17 March 2016

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