Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives - Image 1

£100.08

MACMILLAN Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives

Name: Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Brand: MACMILLAN
Price: 100.08 GBP
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Description

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030459624
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 27 June 2021
Listed Since: 30 May 2021

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MACMILLAN Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives

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