Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives - Image 1

£100.08

MACMILLAN Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives

Name: Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Brand: MACMILLAN
Price: 100.08 GBP
Availability: InStock

International

New to our records — first sighting 18 days ago. We'll learn its rhythm.

18 days of data · current price £100

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 18 days • 18 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 18 days • 1 price levels

Days at Price

Price Analysis

Most common price: £100 (18 days, 100.0%)

Price range: £100 - £100

Price levels: 1 different prices over 18 days

Description

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030459624
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 27 June 2021
Listed Since: 30 May 2021

Barcode

No barcode data available

MACMILLAN Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives

New to our records — first sighting 18 days ago. We'll learn its rhythm.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Social Media Marketing: Emerging Concepts and Applications

Business Resilience and Market Adaptability: Pandemic Effects and Strategies for Recovery (The Political Economy of the Middle East)

Music and Cultural Diplomacy in the Middle East: Geopolitical Re-Configurations for the 21st Century

Managing Social Businesses: Mission, Governance, Strategy and Accountability

The Middle East in Global Change: The Politics and Economics of Interdependence versus Fragmentation

Europe and the MENA Region: Media Reporting, Humanitarianism, Conflict Resolution, and Peacebuilding

Networks of Privilege in the Middle East: The Politics of Economic Reform Revisited

Political and Socio-Economic Change in the Middle East and North Africa: Gender Perspectives and Survival Strategies

Media Framing of the Muslim World: Conflicts, Crises and Contexts

Sport Management in the Middle East: A Case Study Analysis

Non-State Actors in the Middle East: Factors for Peace and Democracy: 05 (UCLA Center for Middle East Development CMED)

Israeli Strategies in the Middle East: The Case of Iran

Social Media, Youth, and the Global South: Comparative Perspectives

Managing Boundaries in Organizations: Multiple Perspectives

Muslim Women at Work: Religious Discourses in Arab Society

Controversial Images: Media Representations on the Edge

Strategies in E-Business: Positioning and Social Networking in Online Markets

Dissenting Counter-Publics in Pakistani Social Media and Café Culture

Media and Communications Policy Making: Processes, Dynamics and International Variations (Palgrave Global Media Policy and Business)

Strategic Interests in the Middle East: Opposition or Support for US Foreign Policy

Social, Mobile, and Emerging Media around the World: Communication Case Studies

Megatrends in International Business: Examining the Influence of Trends on Doing Business Internationally (The Academy of International Business)

Intercultural Knowledge Sharing in MNCs: A Glocal and Inclusive Approach in the Digital Age