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MACMILLAN Fair Trade in CSR Strategy of Global Retailers

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Description

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 February 2015
Listed Since
27 May 2016

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