Global Competition Between and Within Standards: The Case of Mobile Phones - Image 1

£73.46

MACMILLAN Global Competition Between and Within Standards: The Case of Mobile Phones

Name: Global Competition Between and Within Standards: The Case of Mobile Phones
Brand: MACMILLAN
Price: 73.46 GBP
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Description

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349429376
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 13 November 2001
Listed Since: 01 August 2016

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MACMILLAN Global Competition Between and Within Standards: The Case of Mobile Phones

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