£100.11

MACMILLAN Customer Ren Orientation

Name: Customer Ren Orientation
Brand: MACMILLAN
Price: 100.11 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Most common price: £115 (41 days, 77.4%)

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Description

This book examines the concept of Ren in a business context. It begins by reviewing relevant Chinese literature on Ren (忍), then explores the Customer Ren Orientation model and its connections with Harmony, Business Relationship, Service Quality, and Loyalty. To conduct the research, a two-stage design was employed. In the first stage, qualitative methods, such as focus group discussions and expert consultations, were used. The second stage involved quantitative research, including quasi-experimental design, sampling, questionnaire design, data collection, and scale development. A total of 384 respondents participated in the interview. The measurement scales used in the research are reliable and valid, and the data fit the Customer Ren Orientation business model well. Analyses with AMOS and SmartPLS supported all eight proposed hypotheses. SmartPLS was used specifically to handle interaction and quadratic effects that AMOS couldn't manage. Overall, this study offers valuable insights into the role of Ren in business relationships.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 9819551390
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 22 May 2026
Listed Since: 23 October 2025

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MACMILLAN Customer Ren Orientation

It has never been this cheap. We have no record of a lower price.

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