£76.42

MACMILLAN Marketing Mind Prints

Name: Marketing Mind Prints
Brand: MACMILLAN
Price: 76.42 GBP
Availability: InStock

Banking

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Description

By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349723290
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Banking
Domain: Amazon UK
Release Date: 12 May 2004
Listed Since: 27 May 2016

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MACMILLAN Marketing Mind Prints

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