Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society) - Image 1

£114.59

MACMILLAN Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

Name: Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)
Brand: MACMILLAN
Price: 114.59 GBP
Availability: InStock

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Description

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030155641
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Corporate
Domain: Amazon UK
Release Date: 13 June 2019
Listed Since: 13 February 2019

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MACMILLAN Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

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