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£74.96

MACMILLAN Market Matters: Exploring Cultural Processes in the Global Marketplace

Name: Market Matters: Exploring Cultural Processes in the Global Marketplace
Brand: MACMILLAN
Price: 74.96 GBP
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Anthropology & Sociology

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Description

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349725420
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 06 November 2004
Listed Since: 27 May 2016

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MACMILLAN Market Matters: Exploring Cultural Processes in the Global Marketplace

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