Humanistic Marketing (Humanism in Business Series) - Image 1

£76.38

MACMILLAN Humanistic Marketing (Humanism in Business Series)

Name: Humanistic Marketing (Humanism in Business Series)
Brand: MACMILLAN
Price: 76.38 GBP
Availability: InStock

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Description

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349469645
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 20 November 2013
Listed Since: 17 March 2016

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MACMILLAN Humanistic Marketing (Humanism in Business Series)

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