£76.38

MACMILLAN Humanistic Marketing (Humanism in Business Series)

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Description

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 November 2013
Listed Since
17 March 2016

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