£76.42

It has never been this cheap. We have no record of a lower price.

£76 today · cheaper than every other day in the last 3 months

MACMILLAN Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 74 days · 74 data points (no recent data)

Historical
Generating forecast…
£76.42 £72.60 £74.13 £75.66 £77.18 £78.71 £80.24 11 August 2026 29 August 2026 16 September 2026 04 October 2026 23 October 2026
View at Amazon ↗

Price data last checked 17 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price
74 days 0 19 37 56 74 £76 Days at Price

Price Analysis

Most common price: £76 (74 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 74 days

Description

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 August 2014
Listed Since
27 May 2016

Barcode

No barcode data available

Similar Products You Might Like

Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)
83% match

Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

MACMILLAN

£120.83 23 Oct 2026
Mastering Decision-Making in Business and Personal Life: An Interdisciplinary Perspective on Making Better Choices
80% match

Mastering Decision-Making in Business and Personal Life: An Interdisciplinary Perspective on Making Better Choices

MACMILLAN

£114.06 24 Oct 2026
Environmental Management and Decision Making for Business
80% match

Environmental Management and Decision Making for Business

MACMILLAN

£76.42 23 Oct 2026
Strategic Marketing Decision-Making within Japanese and South Korean Companies (Chandos Asian Studies Series)
79% match

Strategic Marketing Decision-Making within Japanese and South Korean Companies (Chandos Asian Studies Series)

Elsevier

£80.00 29 Sep 2026
STRATEGIC FINANCIAL DECISIONS
79% match

STRATEGIC FINANCIAL DECISIONS

£40.00 21 Sep 2026
Principles of Marketing Engineering and Analytics
79% match

Principles of Marketing Engineering and Analytics

Decisionpro, Inc.

£36.45 28 Oct 2026
Marketing Finance: Turning Marketing Strategies into Shareholder Value
78% match

Marketing Finance: Turning Marketing Strategies into Shareholder Value

Routledge

£23.10 22 Oct 2026
Marketing Strategy & Management
78% match

Marketing Strategy & Management

Sage Publishing

£98.36 22 Oct 2026
Marketing Strategy: A Decision Focused Approach
78% match

Marketing Strategy: A Decision Focused Approach

McGraw-Hill Education

£71.90 30 Oct 2026
Financial Literacy and the Limits of Financial Decision-Making
78% match

Financial Literacy and the Limits of Financial Decision-Making

MACMILLAN

£100.11 24 Oct 2026
Financial Aspects of Marketing
77% match

Financial Aspects of Marketing

Routledge

£77.85 15 Sep 2026
Management Decision-Making in Chinese Enterprises (Studies on the Chinese Economy)
77% match

Management Decision-Making in Chinese Enterprises (Studies on the Chinese Economy)

MACMILLAN

£51.04 27 Oct 2026
Managing Media and Digital Organizations
77% match

Managing Media and Digital Organizations

MACMILLAN

£114.95 27 Oct 2026
The Rhetoric and Reality of Marketing: An International Managerial Approach
77% match

The Rhetoric and Reality of Marketing: An International Managerial Approach

MACMILLAN

£86.91 29 Aug 2026
Decision-Making: Processes, Behavioral Influences & Role in Business Management (Business Issues, Competition and Entrepreneurship)
76% match

Decision-Making: Processes, Behavioral Influences & Role in Business Management (Business Issues, Competition and Entrepreneurship)

Nova Science Publishers Inc

£49.17 27 Oct 2026
Applying Qualitative Methods to Marketing Management Research
76% match

Applying Qualitative Methods to Marketing Management Research

MACMILLAN

£79.16 03 Nov 2026
The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation
76% match

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

MACMILLAN

£101.05 27 Oct 2026
The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation
76% match

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

MACMILLAN

£101.05 24 Oct 2026
Estrategia de marketing para directivos: Una perspectiva internacional
76% match

Estrategia de marketing para directivos: Una perspectiva internacional

£65.00 16 Sep 2026
Co-Evolution of Symbolic Species in the Financial Market: A Framework for Economic and Political Decision-Making
76% match

Co-Evolution of Symbolic Species in the Financial Market: A Framework for Economic and Political Decision-Making

MACMILLAN

£92.22 20 Oct 2026
Marketing Communications (Global Management Series): An advertising, promotion and branding perspective
76% match

Marketing Communications (Global Management Series): An advertising, promotion and branding perspective

£115.00 28 Oct 2026
Marketing Management Support Systems: Principles, Tools, and Implementation: 10 (International Series in Quantitative Marketing, 10)
76% match

Marketing Management Support Systems: Principles, Tools, and Implementation: 10 (International Series in Quantitative Marketing, 10)

Springer

£76.42 31 Aug 2026
Marketing Strategy and Uncertainty
76% match

Marketing Strategy and Uncertainty

Oxford University Press

£65.00 16 Sep 2026
Information Technology Investment: Decision-Making Methodology (2Nd Edition)
76% match

Information Technology Investment: Decision-Making Methodology (2Nd Edition)

World Scientific Publishing Company

£63.66 15 Oct 2026