Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems - Image 1

£76.38

MACMILLAN Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems

Name: Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
Brand: MACMILLAN
Price: 75.68 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £76 (80 days, 89.9%)

Price range: £76 - £76

Price levels: 2 different prices over 89 days

Description

Product Description As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis. Review "Those who make decisions within organizations and corporations (profit and non-profit) can benefit from reading the interfunctional approach to decision making (marketing and finance) taken in this book. Koku has managed to write a lucid book on a very important topic which will appeal to a very broad audience. It can also be used at the undergraduate or graduate level either by itself or as a supplement in a course in strategy. In my opinion this will be an invaluable book for a course on marketing-finance interface." - Ariful Hoque, Senior Lecturer in Finance, Murdoch University, Australia "Finally, a reader-friendly book on a common sense approach to decision making within the firm has been written. The book is timely as many schools are beginning to take an interfunctional approach to teaching the functional area courses in business schools." - Carlos Seiglie, Professor of Economics, Rutgers University, USA "Most text books, be it in marketing, finance or strategy takes a functional or 'silo' approach to discussing issues and techniques relevant to a particular discipline. Therefore, Decision Making in Marketing and Finance was a refreshing change. Koku has certainly added to the literature something we often preach, but on which very few books have been written - an 'interfunctional' approach to decision making within the firm, particularly decisions involving marketing and finance issues." - Janek Ratnatunga, Professor and Former Dean, School of Commerce, University of South Australia; CEO, the Institute of Certified Management Accountants, Australia About the Author Paul Sergius Koku is Professor at Florida Atlatic University, USA.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349478822
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 13 August 2014
Listed Since: 27 May 2016

Barcode

No barcode data available

MACMILLAN Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Co-Evolution of Symbolic Species in the Financial Market: A Framework for Economic and Political Decision-Making

Accounting for Marketing

Statistical Analysis of Management Data

Strategic International Marketing: Strategy Development and Implementation

Social Media Marketing: Emerging Concepts and Applications

Internationalization, Innovation and Sustainability of MNCs in Latin America

Managing Global Money: Essays in International Financial Economics

International Financial Policy and Economic Development: A Disaggregated Approach

International Marketing

Portfolio Selection Using Multi-Objective Optimisation

Knowledge-Based Marketing: The 21st Century Competitive Edge

Supply Chain Finance Modelling and Optimization (Inventory Optimization)

Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Decision-Making on Mega-Projects: Cost–benefit Analysis, Planning and Innovation (Transport Economics, Management and Policy series)

Big Data in Finance: Opportunities and Challenges of Financial Digitalization

Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)

2025 (Marketingcommunicatie in 14 stappen)

Triple Bottom Line and Multiple Criteria Decision Making Analysis: Fuzzy Selection Processes in the Financial Sector

Exploring the Criminal Decision Process: Rational Choice, Irrational Behaviour? (Palgrave Studies in Risk, Crime and Society)

Decision Making with Quantitative Financial Market Data: Applications, Precautions and Pitfalls (SpringerBriefs in Operations Research)

MODERN DEVELOPMENTS IN BEHAVIORAL ECONOMICS: SOCIAL SCIENCE PERSPECTIVES ON CHOICE AND DECISION MAKING

Several Intuitionistic Fuzzy Multi-Attribute Decision Making Methods and Their Applications (Uncertainty and Operations Research)

Thinking About Management: A Reflective Practice Approach

Regulating Financial Innovation: Fintech and the Information Deficit (EBI Studies in Banking and Capital Markets Law)