Financial Aspects of Marketing - Image 1

£77.85

Routledge Financial Aspects of Marketing

Name: Financial Aspects of Marketing
Brand: Routledge
Price: 77.85 GBP
Availability: InStock

Audits & Auditing

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Description

Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0750616024
Category: Books > Subjects > Business, Finance & Law > Accounting > Audits & Auditing
Domain: Amazon UK
Release Date: 27 March 1989
Listed Since: 01 February 2007

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Routledge Financial Aspects of Marketing

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