£39.56

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£40 today · all-time low £39 (Aug 2026) · usually the usual

Edward Elgar Publishing Retail and Channel Marketing

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Price History & Forecast

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Last 34 days · 34 data points (no recent data)

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£39.70 £39.00 £39.15 £39.30 £39.46 £39.61 £39.76 11 August 2026 19 August 2026 27 August 2026 04 September 2026 13 September 2026
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Price Distribution

Price distribution over 34 days • 2 price levels

Days at Price
Current Price
27 days · current 7 days · current 0 7 14 20 27 £39 £40 Days at Price

Price Analysis

Most common price: £39 (27 days, 79.4%)

Price range: £39 - £40

Price levels: 2 different prices over 34 days

Description

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: Coverage of both the core tenets and the latest research frontiers in the field A new chapter detailing the history of retailing and its importance to modern economies Updated case examples based on real-world scenarios to reinforce understanding of complex topics Exploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer. Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 October 2020
Listed Since
24 May 2020

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