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£37.99

Routledge Relationship Marketing in Franchising and Retailing

Name: Relationship Marketing in Franchising and Retailing
Brand: Routledge
Price: 37.99 GBP
Availability: InStock

Computing & Internet

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£38 today · usual range £36–£41 · best ever £36

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Description

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 103242799X
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 09 October 2024
Listed Since: 10 August 2024

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Routledge Relationship Marketing in Franchising and Retailing

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