Supermarket Retailing in Africa (Routledge Contemporary Africa) - Image 1

£43.88

Routledge Supermarket Retailing in Africa (Routledge Contemporary Africa)

Name: Supermarket Retailing in Africa (Routledge Contemporary Africa)
Brand: Routledge
Price: 43.88 GBP
Availability: InStock

African Descent & Black

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Description

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032221488
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Cultural & Ethnic Studies > African Descent & Black
Domain: Amazon UK
Release Date: 25 September 2023
Listed Since: 29 June 2023

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Routledge Supermarket Retailing in Africa (Routledge Contemporary Africa)

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