Marketing: An Introduction -- Global Edition - Image 1

£55.79

PEARSON EDUCATION Marketing: An Introduction -- Global Edition

Name: Marketing: An Introduction -- Global Edition
Brand: PEARSON EDUCATION
Price: 55.79 GBP
Availability: InStock

Call Centre Management

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Description

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

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Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292753498
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 October 2025
Listed Since: 04 July 2025

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PEARSON EDUCATION Marketing: An Introduction -- Global Edition

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