£55.79

PEARSON EDUCATION Marketing: An Introduction -- Global Edition

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£57.83 £51.94 £53.23 £54.51 £55.80 £57.08 £58.36 10 February 2026 04 March 2026 26 March 2026 17 April 2026 10 May 2026

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Price distribution over 90 days • 4 price levels

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Current Price
54 days 11 days 4 days · current 21 days 0 14 27 41 54 £53 £55 £56 £58 Days at Price

Price Analysis

Most common price: £53 (54 days, 60.0%)

Price range: £53 - £58

Price levels: 4 different prices over 90 days

Description
For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Key Features

New Store Stock

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
1292753498
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
14 October 2025
Listed Since
04 July 2025

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